The 5 Most Popular Job Boards in the USA

The U.S. job market is fiercely competitive, both for employers seeking top talent and for job seekers aiming for the best opportunities. Job boards remain a cornerstone of recruitment, with 60% of job seekers using them as their primary search tool and 80% of employers reporting them as their most effective hiring channel1. Below, we explore the five most popular job boards in the USA, detailing their unique features, pricing structures, and key company statistics. 

1. Indeed

Overview:
Indeed is the world’s largest job board, attracting over 500 million monthly visits globally, with more than 250 million monthly unique visitors53. It aggregates job listings from thousands of websites, making it a one-stop platform for both employers and job seekers.

Key Features:

• Free and paid job postings

• Resume database access

• Advanced search filters
• Application tracking and pre-screening tools

Pricing:

• Free job postings: Employers can post basic listings at no cost.
• Sponsored jobs: Priced on a Cost Per Application (CPA) basis, typically ranging from $15 to $20 per application, depending on job title, industry, and location. Employers can set a cap on the number of applicants they wish to pay for5.

Company Statistics:

• Over 500 million monthly visits
• 250 million unique monthly visitors
• Average job posting receives 250 applications15

2. LinkedIn Jobs

Overview:
LinkedIn Jobs leverages the power of LinkedIn’s vast professional network, which boasts over 1 billion users worldwide and 18,500 employees globally9. It is especially popular for professional and executive roles, offering advanced targeting and networking capabilities.

Key Features:

• Advanced candidate search and filtering
• Integrated applicant tracking
• AI-powered job matching
• Employer branding through customizable company pages

Pricing:

• Pay-per-click (PPC): Employers set a daily or total budget; for example, a $10 daily budget for 30 days would cost up to $3004.
• Contract plans: Available for high-volume hiring, with pricing tailored to organizational needs.

Company Statistics:

• 1 billion global users
• 18,500+ employees
• $16 billion in revenue in 20249

3. Glassdoor

Overview:
Glassdoor is renowned for its transparency, offering millions of company reviews and salary reports alongside job postings. It helps job seekers evaluate company culture before applying, making it a powerful branding tool for employers.

Key Features:

• Company reviews and salary data
• Employer branding and analytics
• Seamless application process

Pricing:

• Free trial: Seven-day free trial for new users6.
• Tiered monthly pricing:
  • $249/month for up to 3 jobs (third-tier markets like Atlanta, Boston)
  • $299/month for up to 3 jobs (second-tier markets like Chicago, Los Angeles)
  • $349/month for up to 3 jobs (top-tier markets like San Francisco, New York)
  • $599/month for up to 10 jobs in any market6

Company Statistics:

• Millions of company reviews and salary reports
• Integrated with Indeed for broader reach
• Major resource for evaluating employer reputation61

4. ZipRecruiter

Overview:
ZipRecruiter is known for its user-friendly interface and powerful distribution network, posting jobs to 100+ other job boards. It uses AI to match candidates and is popular among small and medium-sized businesses.

Key Features:

• Wide distribution to partner job boards
• AI-driven candidate matching
• Resume database and applicant tracking

Pricing:

• Basic job post: $24 per day
• Premium job post: $35 per day
• Professional job post: $45 per day
• Monthly plans:
  • Standard: $399/month
  • Premium: $519/month
  • Pro: $899/month
    (Premium and Pro allow multiple job postings and wider geographic reach)7

Company Statistics:

• Over 25 million job seekers monthly
• Distributes to 100+ job boards for maximum exposure7

5. Monster

Overview:
Monster is one of the oldest and most recognized job boards, established in 1994. It offers a comprehensive suite of recruitment tools, including AI-powered resume matching and access to a vast resume database.

Key Features:

• Resume search and Power Resume Search (AI-driven)
• Employer branding and analytics
• Distribution to partner sites and social media

Pricing:

• Single job post: $375 for 30 days
• Bulk pricing:
  • 2 jobs: $365 each
  • 3 jobs: $355 each
  • 4 jobs: $335 each
  • 5–9 jobs: $305 each
  • 10–24 jobs: $250 each
    (Discounts increase with volume; 60-day postings available at a slightly higher rate)8

Company Statistics:

• 7 million unique monthly visitors to Military.com (a Monster company)
• Over 30 years in the industry
• Extensive reach through partnerships and integrations8

Comparison Table: Top 5 Job Boards in the USA

Conclusion

These five job boards dominate the U.S. hiring landscape, each offering unique strengths and pricing models. Indeed and LinkedIn provide unmatched reach and targeting, Glassdoor excels in transparency and employer branding, ZipRecruiter stands out for distribution and ease of use, and Monster offers robust tools and a long-standing reputation. For employers, understanding the features, pricing, and reach of each platform is essential for crafting an effective recruitment strategy in 2025.