IPSY is a leading beauty subscription service that delivers personalized, curated selections of makeup, skincare, haircare, and beauty tools directly to members’ doors each month. Founded in 2011 by beauty influencer Michelle Phan along with co-founders Jennifer Goldfarb, Marcelo Camberos, and Richard Frias, the company initially tested its concept through a beta site called MyGlam before officially launching as ipsy.com in September 2012. The core offering is the “Glam Bag,” a monthly subscription that provides five deluxe sample-sized or full-sized beauty products in a collectible bag, originally priced at $10 per month and now typically starting around $14–$15. Ipsy differentiates itself through personalization: new members complete a Beauty Quiz covering preferences like skin tone, favorite brands, and product interests, and the company uses hundreds of data points to tailor each month’s selection to individual subscribers. Over time, Ipsy expanded beyond its original Glam Bag to include multiple subscription tiers (such as the Full-Size Icon Box and the BoxyCharm lineup acquired in 2020), an e-commerce marketplace where members can buy full-size versions of products they discover, add-on options, and exclusive member-only sales. By 2019, Ipsy had grown to about 3 million subscribers and $500 million in annualized revenue, and after acquiring rival BoxyCharm in October 2020, the combined entity (BFA Industries) reached roughly 4.3 million subscribers and around $1 billion in combined revenue.wikipedia+8
The business model blends subscription fees, e-commerce sales, brand partnerships, and private-label products to generate revenue. Subscription plans provide the recurring revenue base, while Ipsy’s online shop lets members purchase full-size versions of the samples they receive, turning discovery into direct sales. The platform also serves as a marketing channel for beauty brands, which pay for placement in Glam Bags and access to Ipsy’s highly engaged, data-rich audience. Headquartered in San Mateo, California, Ipsy has become one of the most successful beauty subscription services globally, known for making beauty more accessible and personalized while building a large community of beauty enthusiasts. In recent years, the company has continued to evolve its offerings, adjusting pricing, expanding into new markets (including the U.S., Canada, and Mexico), and integrating influencer-driven content and events to keep members engaged. Today, Ipsy remains a dominant player in the beauty subscription space, leveraging its founding influencer roots, data-driven personalization, and diversified revenue streams to maintain its position despite increased competition in the sector.
Welcome to our Ipsy coupon and promo code page. Below you’ll find everything you need to know about how to save on your online order at Ipsy.
The best Ipsy coupon code currently is Exclusive Benefit When You Sign Up off with code "(auto applied)". This promo code saves you 20% off once applied at checkout.
In order to use your Ipsy promo code, you’ll want to add your desired Ipsy products to your shopping cart. Once you’re finished shopping and are ready to pay, go to the checkout. From the checkout page, you’ll notice there’s a box next to your total where you can input a code. The box could or prompt “coupon”, “promo code”, or “discount code”.
Next, you’ll want to figure out which coupon you want to apply. We recommend the first coupon at the top of this page. Just click “Get Coupon,” and you’ll notice a pop-up with the code. Copy the code.
Go back to step 1 where you located the “discount code or gift card” box. Simply paste your copied coupon here, and you’ll see the savings after clicking apply.
The bulk of our team at ShipTheDeal works around the clock looking for coupons and adding them to your favorite stores as soon as possible. We also partner with thousands of online stores and are provided exclusive discount codes to share with our audience. Our team searches for Ipsy promo codes by signing up for their newsletters, social media accounts, live chat, and more. We check the most popular stores daily and add coupons as soon as possible.
Part of our process is aggregating coupons from a variety of sources, but the bulk of our coupons come from a team that monitors sales and discount code releases. Oftentimes, these codes are short-lived, but we do our best to update them as fast as possible. We also allow our users to submit a coupon.
If you have your own Ipsy promo code, you can submit your code here.
Ipsy does not allow multiple coupons, otherwise known as coupon stacking. You can only redeem one discount code at a time so we recommend finding the largest current offer. Typically, the coupon will work on sale items, meaning you can still double dip on your savings. Additionally, you can still qualify for free shipping on certain orders with your coupon.
Unfortunately, not every store has coupons available at all times of the year. Some stores only release online coupons during holidays, Black Friday, or Cyber Monday. That said, there are several other ways you can save money without a code.
We suggest signing up for Ipsy newsletters to make sure you’re immediately notified when the newest coupons and flash sales happen. Sometimes you’ll instantly receive a % off code just by signing up.
Most websites offer free shipping if you qualify by fulfilling the minimum order required. You’ll typically be notified of this while going through the checkout process or by a banner at the top of the Ipsy website.
We find a lot of coupons not posted, simply by emailing for a discount or by asking “live chat”. You’d be surprised at how effective this savings hack is!
Check to see if there’s a referral program. Many stores will give you a referral link or referral code to pass on to your friends, and give you a substantial discount if they purchase. Typically your friend or family member will receive a discount as well. Referral codes can save you anywhere from $10 - $50 for you and your referral.
Many stores will send you a follow-up email offering a discount on your shopping cart if you simply close out the checkout page or just leave their website. This cart abandonment tactic is a great way to get a free discount code sent straight to your inbox. Be patient, as it can take a few hours for their marketing emails to hit your inbox with your coupon. Most of the time the subject line will say something like “It looks like you forgot to complete your purchase”.
Some online stores only post their coupons and promo codes on social media platforms. You can visit their pages and see if there are any recent codes offered. Additionally, you can send them a private message asking for a new working coupon. In fact, a lot of online shops only promote their coupons to their social media followers.
Sometimes Ipsy will simply have prices slashed, and no code is required for your discount. Typically, we’ll let you know how big the sale is, and by clicking “get deal” above, you’ll be able to redeem your savings. If you do find a promo code in addition to the sale offered, give it a try, and you should be able to redeem it for further savings.
Typically, you can receive free shipping on select orders depending on the size of your order. The checkout page will notify what the order size needs to be to qualify for free shipping. You can also check Ipsy’s website for their shipping policy to learn more.
The Referral Code or “Refer a Friend” program is a great way to receive a large discount on your purchase price. In order to qualify, you’ll need to create an account and log in. From here, you’ll have access to your referral link, which can be shared with your friends and family. Your referral link will give both you and your friend a discount once they make a purchase. You can’t use your own referral code for your own purchase. We would recommend having a family member use your link instead.
Unless otherwise stated, we could not find a student discount code for Ipsy. It’s not common for online stores to offer student discounts, but when they do become available, we’ll list them here. In the event there is no student discount, you can still save with our coupon codes offered.
Currently, Ipsy doesn’t have any military or first responder discounts. Most brands that have military discounts will let you know on their footer.
If you check the sales or clearance tab at the top of the page, you’ll be able to see a list of items marked down. You can combine your coupon with any one of these items to save extra while checking out.
If this is your first time purchasing at Ipsy, you can qualify for a first-time customer discount. Most of the time, you’ll have to sign up for their newsletter to get your code. If it’s a generic coupon, we’ll post it above. If it’s a single-use offer, you’ll have to use their newsletter. If you aren’t a first-time user and want to take advantage of this offer, you’ll want to use a different email address to get your promo code.
We list coupons by their expiration dates. Once a coupon expires, it is moved to the “Expired Coupons” list below active offers. Most of the time, these codes won’t work,k but sometimes they get relisted. That said, sometimes codes expire, and our team misses them. If this happens, try the next code we offer or email us directly to see if we can find you a working code.
